Business is made up out of numbers.

Just about everything in business that matters can be expressed in a number. Your sales, your margins, your customer base, your costs, your profit, and your cash flow. They are all driven by numbers.

When business owners want their businesses to grow, they normally focus on creating a new website, launching a big advertising campaign, attending more trade exhibitions, do direct email campaigns or more market research.

These are all perfectly valid ways to grow your business, but if you do not understand the numbers behind these activities and the impact they might have on your business, results can be less attractive or catastrophic.

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